5 Reasons Video Will Sell More Houses
Video is one of the most effective tools for selling new homes, helping housebuilders engage customers, build trust, and drive sales. Over the past five years, Movin Technology has worked with some of the UK’s leading housebuilders to integrate video messaging into their sales processes.
Watch the video above or read below to find five key reasons why video content will help you secure more appointments and sell more houses.
1. Building Trust
Trust is essential in any home-buying decision, and video creates an immediate sense of familiarity. Seeing and hearing from a real person builds confidence, making customers feel more connected before they even step into a sales office.
Many housebuilders use video to introduce sales executives ahead of appointments, thanking customers for booking and providing useful details such as directions and parking. Ongoing updates, such as build progress reports or insights into the local area, help reinforce transparency and keep customers engaged throughout their journey.
2. Faster Engagement
Video allows housebuilders to share key information quickly and in a more engaging way than text or email. Instead of lengthy follow-ups, a short, personalised message can highlight a property’s best features or recap a customer’s visit.
Timely communication is crucial. A follow-up video after a site visit or enquiry keeps the development fresh in the customer’s mind and encourages them to take the next step. Seeing a kitchen or living space they loved in a personalised message can reignite interest and help close a sale faster.
3. Increased Commitment
Personalised videos make customers more likely to follow through on appointments and reservations. In the automotive industry, personalised video reminders have been shown to cut no-show rates by more than 50%. The same principle applies to house sales: when a customer receives a message from a real person looking forward to meeting them, they feel a stronger sense of obligation.
This also helps to maintain commitment during long waiting periods between reservation and completion. Regular video updates from the sales team keep customers excited and reassured, reducing the risk of them looking elsewhere.
4. Customer Experience
Buying a home is a major decision, and customers value transparent, helpful communication. Video allows sales teams to explain complex details such as site plans, build timelines, or reservation steps in a way that’s easy to understand.
For customers unable to visit in person, video provides a more immersive experience. A recorded walkthrough of a show home or a personal message answering their specific questions can make all the difference in helping them move forward with confidence.
5. Shareable Content
Video content is highly shareable, making it a powerful tool for word-of-mouth marketing. By sending video messages showcasing properties, developments, and the local area, housebuilders give customers engaging content they can easily share with friends, family, and the wider community.
This creates organic promotion, reinforcing trust and excitement around a development. When buyers speak positively about their experience, potential new customers are more likely to trust the business, driving more enquiries and ultimately helping to sell more homes.
Conclusion
Housebuilders using video see higher engagement, stronger customer relationships, and better sales conversions. By making communication more personal and efficient, video helps sales teams spend less time chasing leads and more time closing deals.
With growing demand for digital-first interactions, video is no longer just an extra tool; it’s a key part of the modern home-buying journey. Those who embrace it will build stronger customer connections, stand out from competitors, and ultimately sell more homes.
