Meeting Modern Buyer Expectations

In 2025, instant service has become the norm. Whether through social media, messaging, or online shopping, we as consumers expect to get what we need quickly and effortlessly and expectations have now shifted to bigger purchases like homes and cars. Buyers want a fast-paced, engaging experience and automotive and housebuilding industries are beginning to meet that demand.

The industry is undergoing a digital transformation, with technology playing an important role in the housebuying journey. Customer expectations are evolving, with a growing demand for personalised and transparent service. Virtual tours and interactive messaging are becoming increasingly popular, allowing developments to share information in a way that is tailored to each customer, strengthening relationships, improving satisfaction, and driving sales.

Leading brands including Redrow, Cala, Lovell, BMW and Audi already use a messaging platform in their developments and dealerships to send personal videos and imagery to their customers, meeting the expectations of today’s world.

For sales teams, the right tools are required to communicate with buyers simply, quickly and safely. There is a need for a secure, corporate-branded messaging platform that sales teams can rely on, which maintains GDPR compliance to ensure customer and staff data is managed responsibly.

Sustainability is also a big focus. As environmental concerns grow, housebuilders are adopting greener practices in their developments and communications. Economic pressures are prompting housebuilders to invest in tools that deliver measurable results. Solutions that integrate with CRMs are particularly useful as they allow businesses to streamline operations on a centralised platform.

For marketing, while social media and AI platforms are popular, their reach is limited with less than 10% of desired audiences seeing posts on average. Therefore, housebuilders are turning to personalised, targeted content sent directly to buyers’ phones.

Still, issues remain. Economic uncertainty affects budgets, delaying technology investments. Skill gaps also limit teams from committing to advanced tools, and meeting the demand for instant communication remains a challenge. However, there is no question that the sector is moving toward a more digital future.

Here at Movin, our platform hosts multiple interactive features including call-to-actions, review buttons, and image links encourage engagement and streamline the customer journey. Real-time tracking allows teams to act on sales opportunities promptly, monitoring open rates, play counts, and CTA responses. For leadership, the platform provides full visibility into messaging activity, ensuring consistency and oversight.

One-to-many messaging capabilities further simplify communications for newsletters, marketing, and event promotions, helping housebuilders reach broader audiences. Our digital solution helps to highlight eco-friendly property features and provide updates through video tours, reducing the need for in-person visits to effectively lower travel emissions.

Movin Technology is committed to helping housebuilders adapt to modern solutions to meet the growing demans of today’s housebuyers through our easy-to-use, customer-centric video messaging tool, promoting fantastic service, sustainable practices, and driving growth.