Is Your Communication Strategy Putting You At Risk?
Why secure, business-focused communication tools are essential for housebuilders.
Sales and construction teams working on housebuilder sites are increasingly being asked by home buyers to communicate using popular social media platforms to share video content and imagery for updates on their properties.
Whilst these platforms are familiar, easy to use, and enable quick communication between teams and customers, they’re not always optimised for business use, particularly when it comes to managing consumer interactions and keeping customer and user data secure.
Here’s why:
Lack of Business-Specific Features
Although most social platforms allow for quick sharing of updates, progress videos and images, many lack the essential tools needed for use in business.
For example, being able to track customer interactions, ensure secure communications, or control user access effectively. Your teams can share videos and images with clients, but there’s no way to guarantee the right permissions or audit the flow of any sensitive information.
No Customer Interaction or Performance Tracking
When sales teams send photo and video updates, or record video tours using the traditional platforms, there’s no built-in way to measure real-time customer engagement or track performance on specific areas of interest.
For instance, sales representatives can’t see if a client watched the entire video or gauge the success of their communication, limiting the ability to follow up strategically or analyse the effectiveness of the content.
Limited Call to Action Capabilities
Unlike purpose-built business platforms (like Movin Technology), consumer apps don’t integrate clear CTAs. After sharing a home progress video or virtual tour, you can’t immediately prompt customers to take the next step, such as clicking a button to schedule an in-person viewing or completing a feedback form, in turn making it harder to convert engagement into actionable outcomes.
Data and GDPR Compliance Risks
Construction and sales teams may share sensitive information, including personal details of customers or the specifics of a home purchase, via regular social channels. Many of these apps also require you to have the customer’s mobile number saved to your device, and vice versa with your details stored on the customer’s phone.
The problem comes if a disgruntled employee leaves with that data on their device, or a device somehow gets stolen from the development, the fines that could come with an accidental breach could be hefty.
Inadequate Support for Businesses
If an issue arises—whether it’s lost media or a technical problem during a live video call—consumer platforms don’t offer the robust customer support businesses need to resolve the problem, slowing down communication between sales teams, construction teams, and clients, leading to frustration or delays.
Conclusion
While consumer apps are convenient tools for sales and construction teams on housebuilder sites, they lack the robust business features necessary to ensure secure communications, track performance, and maintain compliance.
These platforms may work for quickly sharing progress updates or providing photos and video content to customers, but house builders should consider more business-focused tools that offer the data governance, security, and tracking capabilities needed in today’s regulated environment.
That’s where we come in – Movin Technology is a video messaging tool built for business to message, measure and secure your communications.
We offer a secure platform for sending personalised, interactive photo and video messages via text or email, keeping home buyers engaged with frequent updates. The platform features real-time performance tracking, providing detailed insights like open rates and video views, empowering your sales teams to optimise communication strategies.
Fully GDPR-compliant, it ensures the protection of personal information while centralising tools for managing and controlling video content sent from your business.
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