Give the Gift of Personalised Video Messages.
Boost Your Customer Communications This Christmas.
For customers purchasing a new home, the house-buying journey can be stressful, particularly over the festive period. Using personalised video messages during this time can make the experience smoother, more engaging, and truly memorable. Here’s how you can leverage video messages to enhance your customer service and sales strategies this Christmas.
Why Personalised Video Messages?
Personalised videos stand out because they create a genuine human connection. Unlike generic emails, a custom video speaks directly to the recipient, addressing their specific needs and preferences. During the Christmas season, when people are inundated with advertisements and offers, a well-crafted, personalised video can make your communication feel unique and meaningful.
Tailoring Your Video Messages for the Festive Season:
Here are some ways to use video messages to optimise sales during the festive period:
Highlight Winter-Friendly Features
Showcase home features that cater to the season, like underfloor heating, or energy-efficient windows. These small touches can make all the difference when presenting a property during winter.Tap into Holiday Sentiment
Use the magic of the season to tell a story. Show a family celebrating their first Christmas in their new home or highlight the potential for creating warm, festive memories. A heartfelt narrative helps buyers envision their lives in the property.
Festive video messages aren’t just great for selling — they’re also a powerful tool for customer care. Here’s how you can use them to enhance your customer journey:
Send Warm Wishes: A quick video to wish potential buyers a Merry Christmas can strengthen relationships and leave a lasting impression.
Congratulate your Homebuyers: Wish any newly completed customers from the previous year a Merry ‘first’ Christmas in their brand new home during this exciting time of year to make them feel welcome in their new community.
Communicate Practical Details: Share festive opening hours and set clear expectations about response times during the holiday season.
Invitations to Events: Send a video message announcement for any Christmas or New Year events hosted by yourself or happening in the local area. You could add a call-to-action button to capture interest for RSVPs.
How-to Videos: Winter can have its effects on any home. Use this time to send informational videos on how to care for a home in the cold months. For example, boiler care and how to prevent frozen pipes.
Provide Updates: Keep buyers informed on the progress of their paperwork or property approval with a festive-themed video update.
Adding subtle holiday touches, such as Christmas lights, cheerful decorations, or a warm sign-off like “Happy Holidays” can make these messages even more engaging.
Personalised video messages are a powerful way to connect with house buyers during the Christmas period. By combining the festive spirit with tailored communication, you can stand out from the crowd and enhance the customer journey.
